Canterbury of New Zealand has today been announced as the official kit partner of Great Britain Wheelchair Rugby (GBWR).
Four Year Partnership
The four-year partnership will see the iconic rugby brand supply performance and training apparel to both the GB Team and the Women’s teams as value in kind.
Canterbury’s ongoing commitment to supporting rugby at every level
The agreement reinforces Canterbury’s ongoing commitment to supporting rugby at every level, from grassroots clubs to the elite game. It also reflects the brand’s mission to unite and strengthen communities through the sport. Canterbury is proud to be working with GBWR to champion accessibility and inclusion through kit innovations that aim to support player performance.
Kick off a new chapter
GBWR is the national governing body for wheelchair rugby – the only mixed-gender, full chair-contact sport in the Paralympic Games. This announcement comes as the organisation sets its sights on the Los Angeles 2028 Paralympics, aiming to build on a 4th-place finish at Paris 2024 and kick off a new chapter under a new coaching and leadership team.
debut of the new Canterbury kit
road to the LA 2028
The GB team will compete at the European Championship from 22–27 April, marking the official debut of the new Canterbury kit. This tournament represents a key milestone on the road to the LA 2028 and the start of an exciting new era for the partnership.
Jason Brisbane, CEO of GBWR:
“Canterbury is a name synonymous with rugby, with strength, passion, trust and resilience at the heart of the brand making them the perfect partners for GBWR. However, this partnership is about more than just apparel, it is based on true collaboration and a shared ambition to raise the profile of wheelchair rugby, showcasing how all formats of the sport can unite communities, break down barriers, promote healthy lifestyles and change lives.”
Simon Rowe, SVP of Canterbury:
“Everyone at Canterbury has huge admiration for the relentless hard work, commitment, and passion shown by the GBWR athletes. We’re incredibly proud to play a part in their story and support them on the road to LA 2028. Our goal is always to create the best kit for players, and we can’t wait to see how this partnership helps empower the teams in the years to come.”
Canterbury of New Zealand has today been announced as the official kit partner of Great Britain Wheelchair Rugby (GBWR).
supported the game for over 120 years
This partnership further reinforces Canterbury’s position at the forefront of rugby innovation and inclusion, having supported the game for over 120 years. Alongside its work with GBWR, the brand continues to provide kit for Irish Rugby and the British & Irish Lions, while championing grassroots rugby communities across the globe.
For more details on GBWR please visit https://gbwr.org.uk/
